// sales process design
You Built This Company on Instinct. Your Next Hire Can’t.
// the process has to exist before the person
// the real problem
The Hire Wasn’t the Problem
Founders sell unconsciously well. Years of instinct, hard earned credibility, and an ability to read the room that came from being deep in the work since day one. That is not something you can hand off over a few weeks of shadowing.
New hires get a brief introduction, maybe some product training, and then they are on their own. A few months later the results are not there and the conclusion is that the hire was wrong. It feels like a people problem.
It is almost never a people problem. It is a process problem. The structure that lets someone else carry the work forward without your instincts in every room simply does not exist yet. And the good news is that it is entirely solvable.
Founders sell with everything they are. The goal is not to bottle that. The goal is to build the system that lets someone else carry the work forward without needing your instincts in every room.
// how we work together
What the Engagement Looks Like
A focused 4 to 6 week engagement built around your business.
01
Discovery and Extraction
Deep interviews on how you sell, what your customers care about, and where your instincts take over. This is where we pull the unconscious expertise out of your head.
02
Journey Mapping
We map your customer’s buying journey from their perspective. Not your pipeline stages, but the decisions they make and the questions they need answered at each step.
03
Process Architecture
Stages, qualifying criteria, talk tracks, and a framework your team can follow. Built from how your business works, not from a generic template.
04
Documentation and Handoff
A complete sales process document with a full walkthrough. Your team gets something they can use from day one, not a binder that collects dust.
// sound familiar?
This Might Sound Familiar
- ///Tried a sales hire that did not work out
- ///Best salesperson in the company and it feels like a ceiling
- ///New team members take months to ramp and never sell like you do
- ///Never written down your sales process
- ///Preparing for your first or second hire and want to set them up right
- ///Team growing but everyone selling differently
// deliverables
What You Walk Away With
Sales Process Document
A complete, written sales process built from how your business sells. Stages, criteria, and the logic behind each step.
Customer Journey Map
Your customer’s buying journey from their perspective. The decisions, questions, and concerns at each stage.
Qualifying Framework
Clear criteria for which opportunities deserve your team’s time and which ones do not. No more guessing.
Onboarding Playbook
Everything a new hire needs to start selling on day one. Talk tracks, objection handling, and the context behind the process.